Fast Company's Adele Peters takes a look at a new product label that's been appearing inside Ace hardware stores across the Pacific Northwest.

It reads "orca-friendly," and sports a logo featuring the endangered animal that populates the waters of the Washington state area. The eco-label indicates that the product is free from toxins,

Ace Hardware stores are owned independently, but Randy Burgess, the manager of these [two] stores, is advocating for some of the 4,700 others to do the same thing.
In theory, any product that would be safe for whales would also be safe for other marine life. "When you're advocating for the top of the food chain, you're advocating for everything else," says Harris.

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