Geography is an obsession of Richard Florida's, which is appropriate for someone whose name is a well-known geographical entity.
In this post, Florida--the geography-obsessed social scientist, not the state--looks at the correlation between fitness of people and socioeconomic factors like education, occupation, etc. Bottom line, he finds that fitness is closely associated with the wealth and affluence of metros. He writes:
At the end of the day, fitness is consistently tied up with our affluence, jobs, education, and class position—all of which are partially contingent on where we live.
All of which can be helpful data and insight when planning and marketing new residential communities.