TechCrunch staffer Matt Burns reports on what Quicken Loans founder Dan Gilbert claims to be home financing's iPhone. Is he right?
Burns doesn't bury the lead. The challenge of this project, Quicken said, was speed and ease. Rocket Mortgage does this, according to Burns:
The process takes less than 10 minutes. Like TurboTax, the service repackages complicated applications into a simple online form. But it’s important to note Rocket Mortgage is more than just an online application. The service also verifies information, then provides a conditional approval as valid as something a loan officer would issue.