Spending share at small and medium retailers.

The Atlantic staffer Alana Semuels reports that cities with the greatest share of spending at small businesses are very large, wealthy ones, including New York, Los Angeles, Chicago, and San Francisco.

She digs into a new report from  JP Morgan Chase Institute, a think tank that analyzes the company’s proprietary financial data. Semuels writes:

In the New York metropolitan area, consumers spent three-quarters of their money at small and medium-sized enterprises, (defined as businesses with less than 8% market share in their category and specific market).

While New Yorkers were spending their money at independent bodegas and coffee shops, though, residents of Columbus, Ohio were spending much of their money at bigger businesses, like McDonald’s or Target, according to the report. Only 54% of money spent by Columbus consumers went to small and medium-sized shops.

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