Here's The Wall Street Journal on Tuesday with a report on LGI Homes and its aggressive marketing operation. It seems to be working.
LGI Homes, based in the Houston area, deals almost exclusively in low-price entry-level homes—often in far-flung suburbs and exurbs. One of its new developments in Howe, Texas, for example, is 56 miles north of downtown Dallas.
This year, LGI Homes is forecasting 24% growth in new developments, the fastest rate in the publicly traded U.S. home-building industry and triple the weighted average of all public builders, according to data from John Burns Real Estate Consulting in Irvine, Calif.
The key: LGI’s extensive marketing operation. The company sends out 400,000 targeted fliers each week to apartment complexes and other rental units within a 25-mile radius of its new home developments.