In order to create a survey that actually captured the opinions of teens, Business Insider spoke to 60 teens from across the country to see what they found cool and uncool for 2016. Staffer Maya Kosoff reports on the findings from their survey.
Every teen that was interviewed for the survey owned a smart phone. Of the myriad facts discovered about teens, the number of them that prefer to shop online appears to have decreased:
But when it comes to teenage shoppers, the option of being able to try on clothing before buying is becoming less important, according to a survey conducted by Piper Jaffray in 2015.
Only 61% of US teens say they prefer to shop for clothing online from retailers that also operate their own brick-and-mortar stores.