The digital home was supposed to have arrived a decade ago, but, as it turned out, the technology that makes homes digital was pretty much stand-alone. The house itself was a digital as a doorknob (well, an old-fashioned doorknob). Here's a take from CE Pro magazine, which covers the consumer electronics design and installation industry, on what happened when Taylor Morrison Houston teamed up with a local integrator.
For years home builders have avoided smart home technology like the plague. The complaints always revolved around the misperceptions that:
Adding an integrator as another contractor on the job slowed down the construction process.
Home technology did not make a home sell any faster than a “dumb” house, or basically that consumer demand is low. There is no profit in it. There are too many potential after-sale callbacks for problems related to home technology so it’s not worth it.
For home builder Taylor Morrison the challenges of home technology are made even more acute because it sells such a broad range of homes across 37 different locations in the Houston area. Its Chalet series homes are as small as 1,300 square feet priced in the low $190,000s while its Inspired series of homes are large 5,600-square footers priced all the way up to $1 million.
“One of the challenges we face is how do we scale technology across the broad range of homes we sell?” rhetorically asks Jim Ellison, vice president of sales and marketing at Taylor Morrison. Well, the Houston division has found a solution. Using the scalable Legrand Intuity platform and working closely with integrator DataSmart, the builder has unveiled what it calls the “Interactive Home” as a standard in all its homes with the results of more sales and more profit.