Coldwell Banker has released the results of its Smart Home Marketplace Survey, which polled over 4,000 Americans and found that nearly half (45%) either already already own some form of smart home technology, or they plan to invest in it by the end of this year.
The survey also determined that 44% of those polled have invested in smart entertainment—including smart TVs and speaker systems(which ranked as the most popular form of smart home technology that's already owned), followed by smart security systems (31%), and smart temperature systems (30%). More than half (54%) would purchase or install smart home products if they knew that doing so would make their home sell faster.
"Close to five million existing homes were sold in the United States in 2014, which represents a huge white space for smart home manufacturers," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate. "We are aiming to be the conduit between these manufacturers and home buyers and sellers, and conducting this research was one of the first of many steps toward achieving this goal."