Inspired by the customer service experience the super rich encounter when commissioning a custom super-yacht, Magnus Ström of UK-based Ström Architects has started Superhouse--a high-end home and lifestyle design brand for custom homes. 

Ström says most high-end custom homes typically still lack architectural integrity, which is what he hopes to solve with this new venture. Superhouse has released its first 30 conceptual houses to entice super-wealthy clients by the endless possibilities. Location for the homes are unlimited, but Ström suggests it could include the Balaeric Islands, the UK,  a New York penthouse or homes at the top of a ski slope.

Every element of each house it designs can be specified to the smallest detail, with the brand aiming to provide all services up until completion. The company was set up to provide a "truly bespoke and unique service in this market segment, rather than just a nice house designed by an architect's practice," said Ström, who estimates project costs will start at around £25 million.

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