Smart Home strategies for utilities

New homes and home products are being designed with wireless communication in mind, so as the Shelton Group sees it, it's only a matter of time before it's smart homes' close-up moment as a business model.

The consultancy surveyed 2000 consumers about their interest in smart home technology, including what they’ve purchased, how satisfied they are, what their barriers are to buying, and their gut reactions to the technology. Two reports resulted from the consumer insight:

The Smart Home Gender Gap: What it is and how to bridge it, which explores what we think is the real barrier to mass market adoption,


Smart Home Strategies for Utilities: Five reasons you should get in the game, a look at why utilities should be offering smart home packages to their customers--and why procrastination on this front is a big mistake.

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