Fewer people are pricing their homes high, as buyers grow more selective and less willing to overpay, according to a Redfin survey conducted in January and reported by company staffer Jon Whitely.
The survey found that 57% of home sellers said their strategy was to price their property in a middle range, an increase of seven percentage points from their October survey, while 32% said they would price high, down from 34%.
“We’ve seen a shift in the right direction toward pricing in the middle range to better encourage multiple offers,” said Will Fassinger, a Redfin agent in Atlanta. “There’s always the fear of becoming a stale listing that scares buyers off or pricing so low that you don’t attract the right buyers. We advise sellers that we don’t have to negotiate a ton to get the preferred price.”