Senior housing operators and developers are figuring out a new way to lure retirees to the city, writes Realtor.com's Alina Dizik. They're offering services found in condos, but the buildings don't have a "clinical" feel.
Active baby boomers “don’t want to feel like they are tucked away in some suburb” as they age, says Traci Bild, head of Bild & Co., a Tampa health-care consulting firm. “If you are getting that younger resident who is not 80 yet, that’s someone who is going to want that urban environment and pay for it.”
In fact, many of the amenities could be geared for millennials.
In Manhattan, a $246 million, 23-story senior residence called Maplewood Senior Living is being erected on the Upper East Side. After its scheduled completion in 2019, the high-rise will offer 215 units of independent living, assisted living and memory care. The design targets luxury buyers who love city living. The ground floor of Maplewood tower will have a coffee bar and farm-to-table restaurant.