Phoenix isn't known for much, and as Fernanda Santos points out in this article for The New York Times, not many people have nice things to say about it.

Since the recession, though, city officials have been working hard to change that. The city has approved a light rail line that will connect the vast desert sprawl, and the government is constantly pitching Silicon Valley tech start ups to relocate. It's also created classes teaching small and mid-sized businesses on how to trade with Mexico.

It might be hard for many to think of Phoenix as a vibrant urban environment rather than a subdued, sun-baked retirement village. Still, every month or so, the city’s ambassadors are pitching downtown Phoenix to young entrepreneurs frustrated by the high cost of doing business in Silicon Valley.

Some tech start-ups have already been sold: Uber opened a support center for drivers and riders last year, in a building that had stood half empty for a long time. DoubleDutch, a maker of events apps, is opening its first office outside San Francisco nearby.

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