San Diego-based Newland Real Estate Group has hired longtime Portland-area developer Jesse Lovrien as vice president of operations of Reed’s Crossing, the 460-acre mixed-use community in the works for Hillsboro, Ore., reports Jon Bell of the Portland Business Journal.

Lovrien, who has worked in the industry for 20 years, will oversee the daily development of Reed’s Crossing, including the final plan approvals, design and construction. Prior to joining Newland, Lovrein owned Corner Lot Ventures, a development firm in Portland focused on mixed-use residential projects.

“We are excited to have Jesse on board at Reed’s Crossing,” said Dave Wood, regional president of Newland's Northwest region, in the release. “With his experience and our dedication to excellence, Reed’s Crossing not only brings new homes to this rapidly growing region, but also plans to offer great places to work and play, with trails, parks and outdoor recreation opportunities that take advantage of the beauty of the Northwest.”

Reed’s Crossing will likely bring a mix of single family homes, multifamily apartments, a village center and commercial, and office properties. Plans also include parks and trails. It will be the region’s largest master-planned community and is expected to break ground later this year after earlier delays knocked it off its original 2015 start date.

Reed’s Crossing is part of a larger development plan for the South Hillsboro area, which currently encompasses some 1,400 acres of open space. The city’s plans for the development envision up to 8,000 homes by 2035 that could house up to 20,000 people. The long-range plan also includes nearly 300 acres of parks and 15 miles of trails.

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