MTV announced that after talking to 13 and 14 year olds, today's teens would like to be known as "The Founders." They have chosen this name because of their desire to create a new world and found a new, more diverse society.
MarketWatch staffer Jillian Berman reports on MTV allowing these kids to name their generation for multiple reasons including marketing and the privilege of creating the name on their own:
MTV does plan to use the insights from the survey to “teach ourselves the right language and messaging to have an effective conversation with this new generation,” said Jane Gould, the senior vice president of MTV Insights. But the latest naming exercise was more about giving the group a chance to label themselves instead of getting stuck with the monikers placed on them by adults.
Click over to MarketWatch to learn more about "The Founders":