"We Heart Home." This is the slogan that will be used to promote Google's interconnected Nest products including the Nest Thermostat, Nest Protect, and Nest Cam. AdvertisingAge staffer George Slefo takes a look at the upcoming marketing campaign for Nest with the target audience for the product being married men, who often make the push to purchase these products.
Matteo Vianello, creative director at Nest, stresses that Nest will be marketed differently than Google Home:
"We think of Google Home as an interface, but we want the Nest product to live in the background," Mr. Vianello said. "Google Home is more like a phone, but it's not part of the Nest ecosystem. It is a Google product whose focused on entertainment and answering questions. That is not our focus at Nest. But these are complimentary products."