With the swipe of a finger of click of a mouse, one has access to a variety of on-demand goods or services thanks to a number of commercial online services that have emerged in recent years, These tools have reshaped the way many people, but not all, live their lives.
Pew Research Center conducted a national survey – the first of its kind – and found that 72% of American adults have used at last one of 11 different shared and on-demand services, like Uber or Airbnb.
Around one-in-five Americans have used four or more of these services, and 7% have used six or more, while around one-quarter of Americans (28%) say they have not used any major shared or on-demand platforms, and many are wholly unfamiliar with the tools and vocabulary of the new digital economy.
For instance, 15% of Americans have used ride-hailing apps like Uber or Lyft, but twice as many have never heard of these apps before. Similarly, 11% of Americans have used home-sharing platforms like Airbnb or VRBO, but roughly half have never heard of home-sharing sites. In addition:
- 61% of Americans have never heard of the term “crowdfunding.”
-73% are not familiar with the term “sharing economy.”
- 89% are not familiar with the term “gig economy.”