The demand for wallpaper is growing. Once a forgotten 70s trend that lost popularity, it's on a comeback. Rina Raphael explains in this article for Fast Company.

"Over the past few years, there has definitely been a resurgence in wallpaper," says interior designer Justin DiPiero of HomePolish, a startup that offers personalized interior design services by the hour. "It is the easiest way to add impact and design detail to a space. You get a huge bang for your buck. Wallpaper these days is made for easy installation as well as removal," he says. "You no longer have to worry about damaging your walls or keeping the paper up forever."

A number of start ups in addition to HomePolish are finding success with their wallpaper product offerings, which now reflect a modern and unique aesthetic.

What's behind the wallpaper interest, beside the influx of new options? For one, the cost. New technology permits easier printing for outlets, no longer dependent on silk-screen machines. Another factor is social media. Designers' Instagram accounts and Pinterest boards have inspired newfound curiosity for the category. Consumers can't necessarily afford everything they see in an expertly staged photo shoot, but they can adopt certain elements. Wallpaper is one of the most affordable and personal ones.

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