Dallas News staffer Steve Brown reports that while millennials are still leading the North Texas' apartment and rental boom, their grandparents are driving a segment of the market too.
The new generation of seniors are increasing demand on the quality and number of high-end senior housing facilities. One Dallas developer, Jonathan Perlman, is preparing to open his firm's two newest assisted-living apartments this week, which he claims are transforming people's views on assisted living with its luxury features.
“The expectations of the residents are increasing, and we have to upgrade our community,” said Edgemere managing director John Falldine. “My customer is used to a high level of service. When they travel, they stay at Four Seasons and Ritz-Carlton,” he said. “They belong to country clubs.”