Fortune home tech staffer Stacey Higginbotham reports that the home improvement retailer wants to recast its image based on connected home technology.
The pivot point Lowe's seeks is from an old-school sticks-and-bricks retail seller of merchandise to more of a full-service, consultative home services company, with technicians, insight, and advice on what households need to improve their homes. Higginbotham writes:
The chain store also wants to rebrand “from a home improvement retailer to a home improvement company,” says Mick Koster, who leads Lowe’s Iris home systems. That means the company plans to focus more on installing connected home products, as well as focus on providing recommendations to consumers related to home services like electricians and plumbers.