Reaching a consumer where he or she is has gotten to be a challenge. Pew Research analyst Monica Anderson looks at survey research that illustrates just how complex and varied messaging must be if it expects to reach, appeal to, and captivate customers, ... especially younger ones.
Anderson writes that Pew data shows that 66% of Americans own at least two digital devices–smartphone, desktop or laptop computer, or tablet–and 36% own all three. Zero in further demographically for greater insight. She writes:
The age group most likely to own multiple devices is 30- to 49-year-olds, half of whom report owning all three, according to our 2015 survey data.People who are more affluent and those with more formal education also are more likely to own multiple devices. Whites are a bit more likely than blacks to have all three gadgets, while men and women are equally likely to do so.