Knowing which occupations are the most popular--or most searched for by job hunters--can reveal important information on the types of income levels, household formations, and future homeownership rates will be common for that geography.
So, Zippia, a digital career site, set about using Google Trends to identify the leading occupation for each state based on the number of searches for each. Zippia content contributor Chris Kolmar notes:
All we had to do was put several hundred search queries into Google Trends to find ones that were searched more in, say, Texas than any other state. And, like magic, the map above was born.