Dezeen's Alice Morby shares a recent initiative from IKEA meant to raise awareness of what life is like in a war-torn country.
In collaboration with Red Cross, IKEA has built a replica of a real Syrian home inside its Norwegian flagship store. The rough concrete apartment was designed with the input of creative agency Pol. Unlike the other furnished display rooms in the store, it just contains a few scattered rugs and essentials. The company's iconic price tags were used to tell brief stories of refugees living in Syria, and provide information on how to donate to Red Cross.
This isn't the first time IKEA has offered its services to the ongoing refugee crisis. Best-known for its extensive range of ready-to-assemble furniture, the company launched a flat-pack emergency shelter back in 2013 as an alternative to the tents often used to house displaced people.