Many real estate marketers are turning to pay-per-click lead generation methods to get people to their clients' homes. But why are they paying for those clicks if they don't follow up on the leads?

According to the National Association of Realtors, an astounding 75% of online leads are never contacted. In this article for Inman, Candi Looney presents the do's and dont's of online leads.

Respond promptly
This is probably the most important guideline for efficiency with paid search leads. As soon as you get a notification, log in to your customer relationship management system to see what the lead has done and how you can help with his or her search.

In Quantum’s experience, responding to a lead within five minutes has the highest success rate to close the deal. If you don’t give prospects the instant gratification they expect, then they will go to someone who will.

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