From Fortune, a tome about a home builder who not only made it in that business but is looking to conquer the land of Nicole Curtis (the Rehab Addict).

It sounds like the punchline to a twisted joke. But in July 2007, at the precipice of the subprime mortgage crisis that would send the entire U.S. financial system into a tailspin, Marnie Oursler started a home-building business.

The bad timing hurt but didn’t sink her. Despite a year where she only broke ground on one home, Oursler was able to grow her seedling venture into a healthy business that saw revenue of around $8 million last year.

Oursler’s success hasn’t gone unnoticed. In 2014, the 38-year-old Bethany Beach, Del. native was approached by TV producers for a potential series. Her show, Big Beach Builds, was picked up by DIY; the first episode airs in the fall. Not a bad trajectory for a company started immediately before the worst recession since the Great Depression.

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