WIRED staffer Tim Moynihan reveals the new upgrade to the Amazon Echo, which now allows users to play Spotify playlists without having to open the app on their phone. Users will now be able to verbally ask Alexa, the automated voice inside the device, to activate their Spotify Premium playlists and play music through the device. Users must be logged into the Spotify music app on a mobile device, and then Alexa will take care of the rest.
The Amazon Echo already supported other music platforms such as Pandora, iHeartRadio, and Amazon Prime Music libraries, or could play music through connecting a smartphone to the Blutooth capabilities. The new Spotify connection allows for a seamless transition between on-the-go and at-home listening, and Alexa will pick up right where the user left off.
This could also be the start of bigger things for Amazon, as it pushes the Echo toward being an open-ended platform. It’s a significant change in strategy for Amazon. Due to the company’s Prime Music service, Spotify has generally been considered a competitor. But there’s a big difference between the two streaming services: Amazon Prime Music offers “more than a million” songs, while Spotify now boasts more than 30 million. The ability to access 30 times as many tunes with spoken commands is music to Echo owners’ ears.