Orange County Register staffer Jeff Collins digs into RSI Holding's strategy for relaunching its factory-home business.
RSI Communities has a new leader at the helm, fresh capital, and a pipeline of land, up to 3,000 lots owned or in escrow in Texas and California's Inland Empire, according to Collins.
In its early years, the company had success building subdivisions but trouble with infill development, reports Collins. That served as an important lesson. From now on, RSI is strictly building tract homes. Its goal is to build 3,000 homes per year by 2020, writes Collins.
The relaunching raises the larger question of whether prefab construction is the future of homebuilding. Collins talks to several experts.
Fewer than 10% of U.S. homes use prefab wall panels, said Jason Blenker, president of Blenker Building Systems of Amherst, Wis., a leading builder of prefab wall, roof and floor components.
But, he added, “I think that’s changing.”