Elon Musk, ceo of Tesla.
David Paul Morris Elon Musk, chairman and chief executive officer of Tesla Motors, speaks during an event the company's headquarters in Palo Alto, California, U.S., on Wednesday, Oct. 14, 2015. Photographer: David Paul Morris/Bloomberg via Getty Images

Elon Musk's Tesla perches itself across the old and new economies as few other technology-fueled organizations do, and is playing out a High Noon duel drama of disruption in both the auto and energy sectors.

Here, Fortune staffer Claire Groden reports that Tesla plans to hire thousands of new employees in the coming years, with a focus on its race to build an autonomous car. Self-driving road vehicles are only one of the businesses Tesla master-mind Elon Musk wants to upend and re-invent. Power to homes and businesses--other than from the grid of public utilities--is the other. Still, the hiring spree is auto-focused. Groden writes:

Tesla isn’t the only company investing in automated cars. The buzzy company is competing with Apple’s “Titan” project, the Google Self-Driving Car Project, and traditional auto companies like Ford and Toyota.

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