motivations to go green among builders.

The Hanley Wood Data Studio reports on newly released data from the U.S. Green Building Council (USGBC) that predicts green building activity will increase significantly in the U.S. by 2018. The EcoBuilding Pulse article cites data from the USGBC's World Green Building Trends 2016 report, which outlines the big picture of global green building in 70 countries, shows that builders in the U.S. have demonstrated an increasingly strong shift to green construction over the past three years.

In 2015, 24% of U.S. building firms reported that over 60% of their projects were built to green standards. But, by 2018, 39% of respondents expect that green projects will account for 60% or more of their total projects. That's a 15 percentage point growth over three years.

The green building industry in the U.S. has been driven primarily by client demands (52%), followed by the industry's faith in green building (31%), environmental regulations (30%), market demands (28%), and lower operating costs (26%). Builders in the U.S. have reported more incentives than their global peers in terms of client demands, operating costs, and the belief that green building is the right thing to do.

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