Gallup's Sean Williams examines the results of a recent poll which shows that only 22% of mortgage buyers are fully engaged with their mortgage provider.
This is not good news for lenders since fully engaged customers become the most loyal and vocal ambassadors of these banks.
Engaging mortgage customers also sets the stage for future growth. Fully engaged mortgage customers are more than twice as likely to return to the same bank or credit union for another mortgage when the need arises.
Among customers with a mortgage, 39% of those who were fully engaged with their primary bank or credit union used that institution for their mortgage, compared with only 25% of actively disengaged customers, according to Gallup's 2014 Retail Banking Panel Study.