According to Fast Company, virtual reality is moving forward with the launch of the Oculus Rift and HTC Vive, among other high-end virtual reality systems.

While none of the hardware makers are promising to sell millions of units this year, estimates peg the VR market—hardware and content—at $30 billion by 2020. It’s not just gaming and entertainment that are poised for transformation. Here are some of the most interesting—and potentially lucrative—ways VR is being deployed

With its proprietary cameras and app, Silicon Valley–based Matterport has helped real estate companies such as Redfin and Beverly Hills’ Altman Brothers create interactive 3-D models for thousands of listings, offering buyers an easy way to experience open houses. Hotels are also using Matterport’s technology for virtual room tours.

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