Amazon's video shows drones on a delivery mission.

MarketWatch social media editor and drone reporter (nice beat!) Sally French reports on Inc.'s Cyber Monday eve posting of a video starring TV host Jeremy Clarkson purporting to be from “the not-too-distant future” that showed how its drones could deliver a child’s soccer shoe within 30 minutes.

French taps into perspective of other tech initiatives around drone delivery--Google X and Menlo Park, Calif.-based Matternet--which already demonstrate the capability is ready. At the very least, drone delivery could have some major implications for the supply chain in home building. French writes:

“It’s much more cost-, energy- and time-efficient to send [a blood sample] via drone, rather than send it in a two-ton car down the highway with a person inside to bring it to a different lab for testing,” said Andreas Raptopoulos, founder and CEO of Matternet.

The company believes drones could play an important role in disaster relief, safely delivering drugs, bandages and other supplies to hazardous areas.
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