Crain's Cleveland Business' Stan Bullard reports on a shift in strategy by Drees Homes in the Cleveland-Akron area, as the builder moves away from smaller, piecemeal land deals and toward traditional, expansive suburban communities.
Bullard sat down with Drees' new Northeast Ohio division president Jen Zabkar to talk about the shift.
Originally, Drees would pick up a handful of sites in different communities with an eye to serving move-up home buyers ...
“We’re moving into Drees signature communities,” she said, locations where it has control of multiple lots to create a larger presence in a single neighborhood.
Now, Zabkar said, the company is diversifying more in terms of locations than in the past in Northeast Ohio.
That is accompanied by a panoply of offerings that allow it to serve different buyers, from move-up buyers to first-time buyers as well as downsizing baby boomers.