Yesterday, Chet Kanjia launched his startup Starry with the aim to take down the major Internet providers and the forsaken 'bundle.' Starry is offering users a small device that connects to the Internet 'at speeds faster than wired broadband for a fraction of the cost,' writes Issie Lapowsky for Wired.

Here’s how it works: Starry utilizes what are known as high-frequency millimeter waves to deliver the signal to people’s homes. To broadcast that signal, Starry installs so-called Starry Beams on rooftops throughout a city. Each Beam can cover roughly 2 kilometers, sending connectivity directly to hubs called Starry Points, which people can place just outside their window to pick up a signal. This set up means that Starry will launch city by city, region by region, as it installs these networks of Beams. Its first market will be Boston, with beta tests launching this summer.

The idea is a second coming of Kanojia's cord cutting dream. He first took on the big cable providers with his company Aereo which allowed users to view live or time-shifted streams of television on their devices. Unfortunately for him, the Supreme Court ruled the product infringed on copyright of several broadcast networks and the company filed bankruptcy.

Whether or not this succeeds, it is a step towards losing the large 'bundle' packages so homeowners can pick and choose which entertainment they want to receive, essentially personalizing their service.

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