Portland Business Journal contributor Alisa Pyszka gets at an important issue, and not just relevant to the Portland marketplace and its environs. It's the question of what--or rather where--Millennials are attracted to, and why.
As she phrases it, the best question is this:
What is the urban environment providing that young professionals want? Once that focus becomes clear, the notion of appealing to Millennials with becomes achievable. Pyszka writes:
The overriding desire, which becomes more prevalent as the millennials’ lifestyle influences the market, is for a simple commute, immediate access to retail amenities and a well-designed setting.