Portland-area's The Platform District, a mixed-use, 609 residential unit project developed by Holland Partners in Hillsboro, Ore.

Portland Business Journal contributor Alisa Pyszka gets at an important issue, and not just relevant to the Portland marketplace and its environs. It's the question of what--or rather where--Millennials are attracted to, and why.

As she phrases it, the best question is this:

What is the urban environment providing that young professionals want? Once that focus becomes clear, the notion of appealing to Millennials with becomes achievable. Pyszka writes:

The overriding desire, which becomes more prevalent as the millennials’ lifestyle influences the market, is for a simple commute, immediate access to retail amenities and a well-designed setting.

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