DSNews correspondent Scott Morgan peels back a layer or two of Bank of America's recent Homebuyer Insights Report to observe that three out of four first-time home buyers are most motivated by an emotional impetus of owning a home, rather than an investment in a pure financial asset.
Morgan notes that however, about two-thirds of first-time buyers said they are also motivated by the financial advantages of owning a home, and 59% said they are aware enough of the importance of a downpayment that they are saving specifically for one. Morgan writes:
When it comes to money, good mortgage rates top the list of reasons first-time buyers want to work with a mortgage provider.</i>

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