BuildDirect is looking to become the Amazon of the home improvement industry and has opened its platform and data to third party sellers in an effort to do just that. TechCrunch staffer Frederic Lardinois reports on the company's approach to this form of online retail.

Sellers can choose which of BuildDirect's warehouses they want to use to position their wares and can also use data from BuildDirect to determine where they may want to store products to attract more customers:

If a buyer only uses BuildDirect’s warehouses in New Jersey and Montreal, for example, but sees that a lot of potential buyers from the West Coast are looking at its products (and maybe even willing to pay the high shipping costs), that seller can then choose to also sell some of its products out of BuildDirect’s Los Angeles warehouse.

Read more >