The question is, what can home builders and community development strategists learn from the car companies, particularly Toyota, when it comes to learning more about millennials?
MarketWatch correspondent Wesley Wren looks at design, performance, personalization, and other features of "crossovers," the hybrid sedan-SUV that packs get-up-and-go into a sexy ensemble. Wren writes:
With Scion using contemporary celebrities like James Franco, Jaleel White and the wacky wild waving inflatable tube man from your local car dealership, we can see that Scion is clearly targeting the millennial buyer. With the addition of this rebranded Toyota concept car, will its push for the young urban professional resonate in sales? Only time will tell.