Condé Nast Traveler's Jordi Lippe-McGraw reports that research commissioned by travel search engine liligo.com determined 22% of surveyed Americans would save more money to travel than they would to purchase a home.
Conducted by research firm YouGov, the study of 1,002 adults found that 33%, or one-third, of those adults are devoting more time to researching short getaway trips than looking into which doctor to visit. Furthermore, 34% spend more time researching travel plans than exercising, and one in 11 spend more time planning vacations than hanging out with their partner.
“Planning a vacation shouldn’t be stressful, but because Americans take such little time off there is a lot of pressure to plan the perfect trip,” Eric Urbain, U.S. Marketing Director for liligo.com, told Condé Nast Traveler. “The fact that our survey revealed Americans are spending more time researching their travel plans than engaging in everyday activities like reading the news and cooking really reflects how important travel has become to our society.”