Good Thing, a Brooklyn based manufacturer, has the goal of giving domestic designers the same shelf appeal that foreign manufacturers give. Fast Company staffer Diana Budds takes a look at Good Thing's desire to bring affordable, American-made design to consumers.
Budds mentions how foreign brands are continuing to gain locations in the U.S. with their affordable products but the homegrown companies aren't appearing as quickly. She spoke with Good Thing Founder James Wolfond to learn more about the company's desire to appeal to American designers:
"The underlying intent is to create platform that is American where designers can engage with global discourse," Wolfond says. "It’s really a response to the fact that this country that is no way an underdog. The United States isn’t really competing as much as it could in this particular area of affordable design..."