In an effort to find what companies people (specifically those people looking for jobs) were researching in each state, John McLean, of career consulting website, Zippia went to Google Trends. What he found was that people generally stick to their home states when searching businesses.
If you looked up Tesla Motors last week you might be more at home in sunny California. Maybe you wanted to know more about Coca Cola? Well so did the residents in Georgia. And if Burt’s Bees is your favorite beauty product you’ll be with like minded people in North Carolina.