“House performance is the No. 1 thing we as home builders can do to start to build green, and the less home owners have to pay to operate our homes in terms of energy savings and efficiency, the more environmentally responsible people will be able to be, because this is where it hits them in the pocketbook.”—Vernon McKown, co-owner, president of sales, Ideal Homes

“Everybody wants to be environmentally sound these days, but high performance is going to mean much more than ‘green' to home buyers, because they're always going to respond more strongly to saving money than they will to being environmentally correct.” —Anthony Montalbano, CEO, Montalbano Builders

“The question is how much are you willing to pay for it? Environmentalism's certainly on people's minds, but who knows how much it's affecting things.”—Stephen Guttman, president, Hills Communities