Pokemon Go is directing players to real world locations. Could it drive potential real estate buyers to open houses?
Pokemon Go is directing players to real world locations. Could it drive potential real estate buyers to open houses?

Some real estate agents are now including their properties’ “Pokemon Go” features, including nearby Pokestops, Gyms, and rare Pokemon, in home amenity listings and open house advertisements.

Real estate agent and Pokemon Go player Jay Glazer believes that adding Pokemon Go as an “appetizer” to his ads might help real estate agents “get as many people [as possible] through the door and interested in the [property].”

It is not known yet whether Pokemon Go's features have had an impact on home sales or open house traffic.

Some warn that the game’s popularity could be short-lived and not worth investment. “I don’t think people are expecting it to move the needle on any point.” Svenja Gudell, chief economist at Zillow, said. "It could be more of a phenomenon in rental housing than in for-sale housing."

Even if “Pokemon Go” is just a passing trend as a game, the app marks the first widespread implementation of an AR (alternate reality) application, according to Cowen and Co’s Oliver Chen.

Chen states that Pokemon Go’s success and ability to drive foot traffic “illustrates how AR could potentially play a more significant role in retail over time.” Real estate agent Deborah Bruzzo also believes the game may have lasting potential in commercial real estate. “I wouldn't be surprised if we see advertising office space as a Pokemon gym now," Bruzzo said.

Niantic, Pokemon Go’s parent company, already plans to sell more in-game locations.

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