Chicago-based mortgage lending company Guaranteed Rate has purchased the naming rights to the Chicago White Sox stadium for at least the next 13 years. It replaces U.S. Cellular.
HousingWire staffer Ben Lane reports that the name change becomes official on Nov. 1.
But it’s not just naming rights the two organizations are teaming up on. Guaranteed Rate will also become the official mortgage and title company of the White Sox, in addition to “sponsorship elements” associated with White Sox baseball, which include “various branding, promotional and hospitality benefits, along with joint marketing opportunities.”
“It really is a dream come true to have the Guaranteed Rate name on a hometown Chicago ballpark,” said Victor Ciardelli, president & CEO of Guaranteed Rate. “We love this city and its baseball fans, and couldn't be happier to partner with an iconic team and a legendary owner in Jerry Reinsdorf. We look forward to many great years of White Sox baseball at Guaranteed Rate Field.”