Sellers want to get the best price for their home when it hits the market. So some, for about $3,500 to $4,500 a month, have the home filled with great-looking, expensive furniture, accessories, and wall coverings to enhance otherwise empty rooms with bare floors and nothing on the walls or windows.
But is it worth it? That depends on whom you ask, reports Daniel Goldstein, personal finance reporter for MarketWatch.
In a 2013 study, looking at nearly 170 properties valued at $300,000 to $499,000 that were staged, the Real Estate Staging Association — which obviously has a vested interest in the staging — said that those homes were sold in 22 days on market compared to the un-staged homes that sold on average in 125 days on market.
But others say it’s not always necessary. “In a hot area where listings don’t last on the multiple listing service long, spending the money to stage may not be necessary,” said Bruce DarConte, a Realtor with Coldwell Banker in Washington D.C. “One size doesn’t fit all.”
According to a 2012 study by several real estate professors and researchers published by the Journal of Housing Research in 2015, it’s not clear that staging actually contributes to higher selling prices. “Homeowners rationally do not significantly differ in their valuations based on staging conditions,” wrote the study’s authors, who tested more than 800 prospective buyers on a virtual home tour.