Darling Homes, a division of Taylor Morrison Home Corp., isn’t having much trouble selling homes in its Terrace Park community, reports Houston Business Journal staffer Paul Takahasi, because of its location in Houston’s Energy Corridor, where energy companies such as BP, ConocoPhillips, and Citgo have offices.
When the first section of Parkway Terrace was completed in summer 2014, the Dallas home builder sold about half of the 42 homes within a few months and the rest were sold in within a year. Darling Homes is now launching its second and final section in Parkway Terrace and has pre-sold four out of a proposed 24 homes in the second section.
Darling Homes is doubling down on the Energy Corridor amid an energy downturn that has cooled Houston’s once red-hot housing market. The company is hopeful sales will remain brisk in Parkway Terrace despite the persistent oil slump.
“We’ve had good activity and a lot of interest, considering we aren’t even open there yet,” Amy Rino, Darling Homes’ Houston division president, said. “It’s in the Energy Corridor, yes, but there isn't a lot of new home supply in the prestigious West Memorial sub-market. People are interested in having a new home with all the new architectural elects. I think that’ll help us significantly.”