Fidelity recently announced it will begin offering a perk that will give all employees up to $2,000 per year paid toward student debt. Washington Post staffer Jena McGregor takes a look at Fidelity and the growing number of companies that are offering these benefits in hopes of attracting millennials.
Only 3% of employers offer this benefit but appears to be increasing. There's good reason: Millennials now make up the largest share of the workforce and paying off student debt is, to them, paramount:
"we were surprised to learn that student loans were at the top of the list," said Jennifer Hanson, who leads Fidelity's "associate experience" and benefits. "It was causing them to put off important things, whether it was buying a house or getting married" -- something a financial services firm like Fidelity was particularly sensitive to hearing employees were doing."