These days, collecting data on home buyers is fairly easy. In fact, millions of people give it away without a second thought. So with all this data floating around, how can builders use it to increase their margins? It helps to look at the right data and to then craft a marketing strategy around it. The Multiple Segmentation Approach, which targets a potential buyer by four categories – demographic, geographic, behavioral, and psychographic – allows builders to pinpoint which strategies work and which need tweaking. But that’s just the tip of the iceberg.
Click here to view the "Deploying Consumer Big Data to Drive Strategy & Improve ROI" presentation from the 2016 Housing Leadership Summit.
Also, find out what Woodside Homes CEO Joel Shine has to say about his company's Better By Design program and how it builds homes for a variety of buyers: