Estridge Partners with Kathy Ireland Kathy Ireland has traded in her swimsuit model image for a reputation as a domestic mogul. Carmel, Ind.-based Estridge Homes announced a partnership with Kathy Ireland Worldwide to help home buyers style the interior of their homes.

Operating off a brand centered on “finding solutions for families, especially busy moms,” Ireland's company will create style guides to reflect the interior options available in Estridge's design inventory.

Charlie Scott, Estridge's executive vice president, says this is no shadow of the KB Home-Martha Stewart Omnimedia deal. He says that partnership is “about putting a brand name on a home to sell more homes. We're partnering with Kathy Ireland to help customize the home [the buyers] have already bought from us.”

Toll Sees Bright Lights in Big City Toll Brothers has turned another corner in the high-end housing sweepstakes. It entered the New York City real estate market with five sites, challenging conventional wisdom that growth is in the suburbs, not in urban living.

“It's a good market,” Robert Toll, president and CEO of Toll Brothers, says. “It's been a very strong market for a long time … This is not for any other reason than the demand is there.”

Toll already has had considerable success across the Hudson River in Jersey City and neighboring Hoboken, where it is building 800 condos on the waterfront at the former Maxwell House Coffee site.

“Hoboken and Jersey City are just a stop away from New York on the PATH [train],” he says.

K. Hov Goes Coastal Looking to have a foothold the coastal markets of South Carolina and Georgia, New Jersey-based K. Hovnanian acquired CraftBuilt Homes for an undisclosed purchase price. CraftBuilt controls roughly 2,800 lots in its markets, which are hot spot for active adults looking to retire near resort areas, such as Hilton Head.

Last year, CraftBuilt delivered 220 homes, bringing in a revenue of around $42 million.

John Cardamone, founder and president of CraftBuilt, and Tim Franks, vice president of operations, will be retained by K. Hovnanian.