BUILDER's top editorial content this week was all about being constructive (pun intended): codes and standards updates, business advice, marketing ideas, and thoughtful questions of the future all make this week's round-up a great package for our readers who are looking to stay on top.

1. NAHB Calls for Overhauling the Appraisal System
Its "blueprint" for reform focuses on streamlining standards and their enforcement, expanding education and training, and upgrading real estate data.
2. How to Hire in 2013
Experts remind home builders of dos and don'ts for interviewing.
3. If Labor Shortages Persist, Will Builders Seek Construction Alternatives?
Advanced framing, panelization, and modular manufacturing could gain ground.
4. 15 Marketing Ideas for New-Home Sales
Position you company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year's International Builders Show.
5. California Adopts New Building Standards
The new code includes stricter energy efficiency requirements and more straightforward rules for accesibility.